What this is. The old brewery turned interactive playground — brew-ride, bottling line and two fresh pours at the end. Your reserved slot gets you through the dedicated entrance at Heineken Experience without queuing for tickets.
Good to know. Arrive within 30 minutes of your slot; security screening applies at busy times. Details and directions are on your voucher.
The exact door to use — so you skip the main queue.
Main entrance, Heineken Experience, Amsterdam
Show your QR at the reserved-entry lane.
Free · 24 h
Main entrance, Heineken Experience, Amsterdam. Show your QR at the reserved-entry lane.
1.5 h typical
Self-guided
Teens 12–17 must visit with an adult — dates of birth checked at booking · Under-12s can't be admitted
Instantly — your QR voucher arrives by email and SMS seconds after booking. Show it on your phone at the door.
Still unsure? Message our Amsterdam team on WhatsApp — a local answers, 7 days a week.
available selected00 sold out / closed
Includes all taxes · no booking fees
2 h typical · Free cancellation
Valid all day · Free cancellation
1 h typical · Free cancellation
Valid all day · Free cancellation
